Realme is set to foray into the market of smart speakers and launch new smartwatches, high-end TVs, and smarter headphones, the company’s India CEO Madhav Sheth revealed in a note addressed to the Realme fan community. The company that entered India as a sub-brand of Oppo with its first smartphone back in May 2018 is also in plans to expand its lifestyle product category by launching a multi-function travel backpack called the Realme Adventurer Backpack. Realme already has its traditional backpack and tote bag as a couple of its initial lifestyle products.
As per the new product strategy shared by Sheth, Realme plans to go beyond its existing products and bring devices such as electric toothbrushes, smart scales, smart cameras, projectors, robotic vacuum cleaners, smart plugs, smart locks, and car chargers. The company is, however, set to begin its expansion by launching new products in the smart speaker category “very soon,” the executive said.
Realme is calling its new product strategy “1+4+N.” This sounds similar to Honor’s “1+8+N” marketing strategy that was announced last year.
Sheth mentioned in the note to its fan community, which has been circulated to the media, that Realme is planning to bring new smartwatches, high-end TVs, and smarter headphones. The company introduced its first smartwatch last month with an affordable price tag of Rs. 3,999. Similarly, there are Realme TV models in 32- and 43-inch screen sizes starting from Rs. 12,999. The company also has audio devices, including the Realme Buds Air Neo, Realme Buds Air, and Realme Buds Wireless. Furthermore, it is launching the Realme Buds Q as its new truly wireless (TWS) earbuds later this week.
All the new connected devices planned by Realme are aimed to expand its range of artificial intelligence-based Internet of Things (AIoT) devices. “Like our smartphones, our AIoT offerings will be a full-range portfolio from budget to premium price segments,” said Sheth.
Increase workforce strength, new domestic manufacturing plans
Realme is also planning to increase its local workforce strength to 10,000 in India by the end of the year. It is also committed to expand its distribution channels to tier-4 and tier-5 towns and hire over 5,000 sales team members.
Sheth also highlighted in the note that it would soon start manufacturing some of its AIoT devices locally in the country. “We are also investing in a complete production line to build TV products and to set up high-end SMT lines for TV motherboards, which is a real leap in terms of local manufacturing and a real challenge that many other leading brands haven’t been able to take till date,” the executive said.
Realme’s latest efforts come amid the anti-China sentiment in the country. The company is also hosting a virtual event on June 25 where it will launch the Realme X3, Realme X3 SuperZoom, and Realme Buds Q. However, details about the new AIoT devices are yet to be revealed.